Wildsmith Skin asks: Can the answer to the world’s packaging crisis be found in fungi?  










Wildsmith Skin is a British skincare brand for those who want to use beautiful, natural products but still demand evidence-based results. Its products are made with plant-derived and nutrient-rich botanicals, boosted with the latest bio-actives. Wildsmith Skin blends science with nature to create products that deliver clinically-proven results. Sustainability is one of the key pillars of Wildsmith Skin.
 

The Problem

Wildsmith Skin has made a commitment to sustainability and this is always at the forefront when considering product and packaging solutions.

Its goal was a packaging solution that protects the products without impacting the planet  negatively.

The Solution

The mycelium packaging that Magical Mushroom Company produces is a new type of natural, compostable packaging that could replace less environmentally friendly options, such as plastic and polystyrene.

The mycelium does not negatively impact the planet as it is completely natural. There is no risk of potentially harmful micro-particles entering the soil or sea. Mycelium simply breaks down without a trace.  

The Results

Wildsmith Skin has produced three beautiful, compostable giftsets using the sustainable mycelium packaging material that align with our sustainability values as a brand, and have been well-received amongst our like-minded customers. 

The manufacture of mushroom@ packaging uses less energy, producing up to 90% fewer carbon emissions.

We are looking forward to future collaboration with Magical Mushroom Company®


At Wildsmith Skin, we are always looking at ways to minimise our waste and provide sustainable solutions for our products and packaging. We worked with Magical Mushroom Company® to bring to market our first giftset as one of the first skincare brands to use mycelium in their packaging. Thanks to the overwhelmingly positive response, we have worked together with Magical Mushroom Company® to launch another two sets this year that have quickly become bestsellers. We are looking forward to future collaboration with Magical Mushroom Company®.



Katherine Pye, General Manager Wildsmith Skin