ISLE OF WIGHT DISTILLERY - MERMAID GIN
ECO-FRIENDLY GIFTING: MERMAID GIN AND MAGICAL MUSHROOM COMPANY® PARTNER FOR SUSTAINABILITY
PREMIUM GIFTING PACKAGING
Isle of Wight Spirits, founded by Xavier and Conrad, crafts smooth, complex spirits inspired by the stunning surroundings and unique character of the Isle of Wight. Their small team is committed to doing things differently minimising waste, using ethically sourced and local foraged ingredients, and placing sustainability at the heart of their operations.
To cater to eco-conscious consumers, Isle of Wight Spirits sought a premium gifting solution that would reflect their values while being practical and affordable. Partnering with Magical Mushroom Company® allowed them to create a unique packaging option that balances beauty, durability, and sustainability.
This collaboration demonstrates how innovative materials can elevate a brand’s commitment to sustainability while resonating with environmentally conscious consumers.
“MAGICAL MUSHROOM HAS ALLOWED US TO CREATE SOMETHING TRULY UNIQUE.”
THE PROBLEM
REQUIRED AN ECO-CONSCIOUS, PREMIUM FEEL SOLUTION FOR THEIR GIFTING RANGE
Isle of Wight Spirits needed a gifting option that appealed to eco-conscious consumers while maintaining the premium look and feel of their brand.
The packaging had to be strong enough to hold and protect their heavy bottles during transit but also be affordable and aligned with the company’s sustainability ethos.
The challenge was to achieve these goals without increasing costs for consumers or compromising on the aesthetic and functional requirements of premium gifting.
THE SOLUTION
BIODEGRADABLE, COMPOSTABLE, AND DURABLE PRODUCT THAT PROTECTS THEIR BOTTLES
Magical Mushroom Company® worked with Isle of Wight Spirits to develop bespoke Mushroom® Packaging for their gifting range.
The packaging, crafted from mycelium and agricultural waste, is biodegradable, compostable, and durable enough to hold the weight of their bottles during transit. Its natural aesthetic aligns seamlessly with the brand’s premium image.
This innovative solution allowed Isle of Wight Spirits to cater to the sustainable gifting market while ensuring their products were well-protected and beautifully presented.
THE RESULT
A PREMIUM GIFTING OPTION THAT RESONATED WITH ECO-CONSCIOUS CONSUMERS
Isle of Wight Spirits successfully launched a premium, sustainable gifting option that resonated with eco-conscious consumers.
The bespoke Mushroom® Packaging met all functional and aesthetic requirements while supporting the company’s commitment to protecting the planet.
Additionally, this collaboration allowed Isle of Wight Spirits to raise funds for ocean conservation charity Project Seagrass, reinforcing their dedication to environmental causes.
“We put sustainability at the heart of our business. We’re passionate about making people’s lives better and considering the well-being of our planet.
The opportunity to use Magical Mushroom has allowed us to create something truly unique, as well as raise money for ocean conservation charity, Project Seagrass, all whilst protecting the environment with planet-positive packaging.”
Founder, Isle of Wight Spirits
