THACKRAY BROWN
SUSTAINABLE HAMPERS: THACKRAY BROWN AND MAGICAL MUSHROOM COMPANY® CREATE COMPOSTABLE PACKAGING
COMPOSTABLE BRITISH HAMPERS
Thackray Brown, founded by Tori Williams, is a modern British hamper company committed to sustainability, seasonality, and provenance. With all its produce sourced from small, independent British artisans, Thackray Brown celebrates quality and craft while minimising environmental impact.
To reflect these values, Thackray Brown partnered with Magical Mushroom Company® to create hampers made from fully biodegradable Mushroom® Packaging. This collaboration allows the company to align its packaging with its commitment to supporting British produce and eco-conscious practices.
Thackray Brown now stands as a pioneer in climate-positive hampers, offering thoughtful gifts for eco-conscious food lovers.
“WHY WOULD WE BUILD MACHINES TO LAST AND SHIP THEM IN HARMFUL PACKAGING?”
THE PROBLEM
MOVE HAMPER SOURCING FROM THE FAR EAST, WITH A COMPOSTABLE ALTERNATIVE
Traditional hampers, often presented in wicker baskets imported from the Far East, create a significant carbon footprint and are frequently discarded after use.
Thackray Brown saw a contradiction in celebrating the provenance of British fine foods while using imported packaging that didn’t align with their values of sustainability.
The challenge was to find a packaging solution that reflected their ethos, was locally made, and contributed to reducing environmental impact.
THE SOLUTION
REDUCE CARBON FOOTPRINT WITH A MUSHROOM® PACKAGING DESIGN
Magical Mushroom Company® worked with Thackray Brown to develop compostable hampers using Mushroom® Packaging made from mycelium and up-cycled hemp.
Grown in just days at MMC’s Esher plant, the climate-friendly packaging is strong, lightweight, and fully biodegradable, breaking down in soil within 40 days.
This innovative solution brought Tori Williams’ vision to life, providing beautiful, sustainable hampers that set Thackray Brown apart from its competitors while staying true to their values.
THE RESULT
A HAMPER THAT RECEIVES STANDALONE PRAISE & GLOWING REVIEWS FROM CUSTOMERS
Thackray Brown’s mycelium hampers have redefined the gifting experience for eco-conscious consumers, combining thoughtful presentation with sustainability.
The unique packaging has garnered significant media attention, with multiple features in the press within three months of launching. Customers frequently mention the compostable hampers in 5-star reviews, praising their eco-friendly design.
Thackray Brown has successfully showcased British fine foods in innovative, sustainable packaging that aligns with their mission to become the first net-zero hamper company. Healthy sales demonstrate strong consumer demand for retailers embracing eco-positive practices.
“Finding the Magical Mushroom Company® was a game-changer for us—ticking all of our boxes.
Our customers love the mycelium packaging as much as the contents. The uniqueness and eco-friendly nature of the compostable hamper captures their imagination and is mentioned in many of our 5-star reviews. This product truly is magical.”
Tori Williams, Founder, Thackray Brown
