MEDSHRUM
SUSTAINABLE PACKAGING: MEDSHRUM AND MAGICAL MUSHROOM COMPANY® ELEVATE MEDICINAL MUSHROOMS
ELEVATE MEDICINAL MUSHROOMS
Founded in 2023 by Michelle and Phil in Hampshire, Medshrum is revolutionising health and wellness with organic-certified medicinal mushroom supplements. Using advanced ultrasonic extraction, Medshrum’s tinctures deliver up to 90% bioavailability of active compounds, offering unmatched potency.
Medshrum’s partnership with Magical Mushroom Company® marked a pivotal step in their eco-conscious mission. By embracing mycelium-based packaging, Medshrum ensured their alcohol-based tinctures were protected without compromising sustainability, reducing carbon emissions and aligning with their premium, planet-first values.
As a brand crafted for eco-conscious consumers seeking sustainable luxury, Medshrum’s collaboration highlights how health and ecology can thrive together.
“HEALTH AND SUSTAINABILITY HARMONISE IN EVERY DROP AND EVERY PACKAGE.”
THE PROBLEM
PACKAGING WHICH PRIORITISES MEDSHRUM’S ETHOS OF SUSTAINABILITY AND TRANSPARENCY
Medshrum required packaging that could securely protect their alcohol-based tinctures while maintaining their premium quality and purity.
Plastic and polystyrene options conflicted with Medshrum’s ethos, which prioritises sustainability and transparency. These materials would have added to environmental degradation, clashing with the brand’s mission.
The challenge was to find a durable, sustainable packaging solution that aligned with their values and reflected their luxury positioning.
THE SOLUTION
A PRINCIPLES ALGINED, FULLY BIODEGRADABLE AND COMPOSTABLE, MYCELIUM PACKAGING
Magical Mushroom Company® provided Medshrum with bespoke mycelium-based Mushroom® Packaging.
Crafted from mycelium bound with recycled agricultural byproducts, the packaging delivered the necessary strength to protect Medshrum’s tinctures during transit.
Fully biodegradable and compostable, the packaging decomposes within 40 days, leaving no harmful residue and perfectly aligning with Medshrum’s eco-conscious principles.
THE RESULT
LUXURY, DURABILITY, AND SUSTAINABLE PACKAGING THAT SUPPORTS MESHRUM'S BRAND VALUES
Medshrum successfully transitioned to mycelium-based packaging, reducing carbon emissions by up to 90% compared to traditional plastic alternatives. This groundbreaking shift has set a new benchmark in the supplement industry, showcasing how environmentally conscious practices can align with high-end product standards.
The sustainable packaging resonated deeply with Medshrum’s eco-conscious audience, reinforcing their premium image and commitment to sustainability. Customers appreciated the alignment between the brand’s values and its packaging, creating a stronger bond and trust in their products.
The collaboration with Magical Mushroom Company® demonstrated how mycelium-based materials can merge luxury, durability, and sustainability. It has paved the way for future innovations in the supplement industry, proving that packaging can protect both products and the planet.
“Our brand is built on the pillars of nature, sustainability, and transparency.
Partnering with Magical Mushroom Company® allowed us to encase our tinctures in packaging that not only protects them but also respects the Earth. Together, we’re setting a new standard in sustainable wellness.”
Michelle and Phil, Founders, Medshrum
