LOWD Cosmetics is a caring cosmetic brand established in Sweden. Since we want to look at every step for the process of making and delivering cosmetics products, the Mushroom Packaging were no doubt for us to use.

LOWD Cosmetics is a Swedish makeup brand founded by makeup artist Felicia Aveklew. LOWD was launched in March 2023 after two years of intensive work. What used to be found only in professional makeup artists' kits can now become part of your own toiletry kit.

We want to inspire creativity and self-expression, while striving to transform the makeup industry from the ground up. Sustainability permeates everything we do, from ingredients and packaging to our marketing.

PROBLEM

For many, makeup serves as a creative outlet, yet the cosmetics industry's impact on the environment and society cannot be ignored. We shoulder the responsibility, enabling you to express yourself freely with a clear conscience.

SOLUTION

At LOWD, we are dedicated to taking responsibility with a comprehensive approach, spanning from production and packaging to marketing and our internal work environment.

To minimize our environmental impact, we ship all LOWD products in fully biodegradable packaging made from mushrooms.

Since we want to look at every step for the process of making and delivering cosmetics products, the Mushroom Packaging were no doubt for us to use.