ALEXANDER MCQUEEN CANDLES
LUXURY MEETS SUSTAINABILITY: ALEXANDER MCQUEEN AND MAGICAL MUSHROOM COMPANY® CREATE MYCELIUM PACKAGING
BRITISH LUXURY CANDLES
Alexander McQueen, synonymous with British luxury and innovation, unveiled its first-ever candle collection with a focus on sustainability. The exclusive collection includes three scents—Ghost Flower, Pagan Rose, and Savage Bloom—each reflecting the brand’s distinctive juxtaposition of strength and fragility.
The candles, housed in egg-shaped glass containers with a signature metal lid, are protected by biodegradable mycelium packaging crafted by Magical Mushroom Company®. This collaboration demonstrates Alexander McQueen’s commitment to eco-conscious design while maintaining the elegance synonymous with the brand.
Magical Mushroom Company®’s bespoke Mushroom® Packaging provides a sustainable, home-compostable alternative to traditional protective materials, elevating the collection’s luxury and environmental credentials.
“PACKAGING AS ELEGANT AS IT IS SUSTAINABLE.”
THE PROBLEM
A SUSTAINABLE PROTECTIVE MATERIAL THAT MAINTAINED A LUXURY AESTHETIC
Alexander McQueen needed a sustainable packaging solution that reflected their brand values while safeguarding the fragile glass candle holders during transit.
Traditional materials like polystyrene were not aligned with the brand’s ethos of innovation and environmental responsibility.
The challenge was to create a protective material that maintained the luxury aesthetic while meeting the brand’s sustainability goals.
THE SOLUTION
A SUSTAINABLE PACKAGING SOLUTION THAT REFLECTED BRAND VALUES
Magical Mushroom Company® developed custom Mushroom® Packaging for Alexander McQueen’s candle collection, using mycelium bound with agricultural waste.
The packaging was grown into precise moulds, ensuring a snug fit for the egg-shaped glass containers and offering excellent protection against impact.
Biodegradable and compostable, the Mushroom® Packaging aligns perfectly with Alexander McQueen’s vision of creating beauty with responsibility.
THE RESULT
COMBINED SUSTAINABILITY AND LUXURY, BY USING MYCELIUM-BASED PACKAGING
The mycelium packaging enhanced the luxurious presentation of Alexander McQueen’s candle collection, resonating with the brand’s eco-conscious clientele.
This collaboration reinforced Alexander McQueen’s reputation as a pioneer in sustainable luxury, inspiring other high-end brands to explore solutions.
By replacing traditional materials with Mushroom® Packaging, the brand demonstrated how sustainability and luxury can coalesce seamlessly.
"Our collaboration with Alexander McQueen proved that sustainability and luxury can be seamlessly integrated.
By replacing traditional materials with Mushroom® Packaging, we demonstrated how high-end brands can achieve both environmental responsibility and unparalleled sophistication."
Magical Mushroom Company® Team
